Business Development & Market Positioning
Build your pipeline and position to win.
To succeed in winning major infrastructure contracts, contractors and industry partners must diligently monitor and analyse the pipeline of upcoming projects. Australian governments carefully select, prioritise, and release infrastructure projects based on a combination of economic, social, and strategic needs. These projects are typically aligned with long-term government plans, such as the Infrastructure Investment Program or state-specific infrastructure strategies, which are designed to meet growth, sustainability, and service delivery goals.
Understanding the broader priorities of government, including timelines for investment and the release of tenders, allows contractors to strategically position themselves early. Pre-positioning involves establishing relationships, building awareness of upcoming opportunities, and demonstrating capabilities well before a project hits the tender stage. By anticipating government priorities and aligning with policy objectives, contractors can be better prepared to tailor their offerings and enhance their chances of success, whether they are pursuing opportunities singularly or in partnership with other industry players.
Our Expertise
At METAPHIC, we bring 30 years of experience in providing strategic business development and market positioning advice to contractors and industry partners seeking to win major infrastructure contracts. Our expertise has been gained from working in 17 countries and across a diverse range of infrastructure categories—from power, water, and rail to telecommunications, roads, and health.
We understand the unique challenges associated with pre-positioning and infrastructure procurement. Our team excels in helping businesses position themselves for success, offering tailored strategies that align with market demands and government expectations. Whether it’s monitoring the pipeline of projects, identifying the right partners, refining your value proposition, or determining the most appropriate delivery model, we deliver insights that make a difference.
Our deep experience in both government and industry enables us to provide unparalleled guidance on how to approach, engage, and secure complex, high-value contracts. Our global perspective and sectoral knowledge ensure that your business is positioned for long-term success, allowing you to confidently compete for and secure major infrastructure projects.
FEATURED PROJECTS
Positioning requires market research and competitor analysis.
Why choose Metaphic?
- Unparalleled Expertise: Our team brings deep expertise and a wealth of experience in high-value critical infrastructure projects and programs
- Tailored Solutions: We understand that every pursuit is unique. We develop customised strategies and solutions that address our clients’ specific needs and challenges
- Commitment to Excellence: We are dedicated to delivering excellence in everything we do, from strategy development to proposal execution
- Results-Driven Approach: Our focus is on achieving measurable results and maximizing our clients’ win potential.